The Learning Edge

QnA is a specialized provider of professional & in-house trainings across different industry verticals focused on Management, Investor Relations, Personal Development, Sales & Marketing, IT, Banking, Finance and Business Strategy.

Companies globally are investing in people to attain a competitive edge. Keeping in mind this indispensable need to grow and expand; QnA Trainings offers a comprehensive line up of trainings designed to integrate new advancements of the ever changing business environment. Whether it is a Leadership training, Executive Assistant master class or a Cross Cultural Management workshop, we have a highly qualified and experienced trainer to ‘walk the talk’ with you. QnA works with the best trainers in the industry in order to facilitate and improve organizational performance and achieve desired results. We work with some of the leading organizations and also provide them with tailor made in-house trainings to meet their requirements. Training schedules and agendas are all pre-arranged before trainings to create a more interactive, seamless and productive session.

These are dynamic and highly interactive sessions having a mix of role plays, individual and group diagnostic exercises, short presentations, problem solving, case vignettes, in-program coaching and multi - sensory learning format. If you are interested to know more about our specialized courses or want us to design a tailor made course for your organization please contact us at +971 4 388 5545 or by email:

Why you cannot miss this event

The role of the PA/EA has evolved over recent years. They will be experts in building relationships, dealing with conflict and decision making. They are emotionally intelligent leaders, who are prepared to take risks and be creative. They must be willing to represent their manager, attend meetings, produce minutes and delegate.

These skills have to be learnt and developed and this interactive, discussion based workshop will give everyone the opportunity to hone their skills to ensure they return to work able to develop their role and contribute effectively to the success of their organisation. An exceptional PA does not believe in luck; he/she makes their own luck.

Who should attend?

  • Executive PAs
  • Office Managers
  • Executive Secretaries
  • Personal Assistants
  • Executive Assistants
  • Confidential Secretaries
  • Senior and Junior Secretaries
  • Administrative Assistants

Key benefits of attending :

Following this workshop you will :
  • Appreciate your value and the responsibilities that go with that
  • Become an excellent communicator
  • Perform confidently and assertively
  • Organise your time and workload for maximum impact
  • Interact professionally
  • Create effective minutes
  • Write persuasive correspondence
  • Manage the partnership with your Executive for the success of the team
  • Become a leader
  • Learn NLP technique to create great relationships and earn respect
  • Know how to reinforce positive perceptions
  • Become emotionally intelligent
  • Be able to have a clear plan for your future


Day 1

Session 1: Introduction and course review
  • An introduction to the speaker and attendees
  • Overview of the course content
  • Course and delegates’ objectives
Session 2: Build on existing skills
  • Reflect on the value of the PA role to an organisation
  • Understand the importance and implications of communications
  • Awareness of confidence issues
  • Techniques for becoming a confident PA
  • Create excellent relationships and effective working practice through superb assertiveness skills

Fun activity to show the importance of communications and group exercises to make this relevant to your situation.

Session 3: Organise your workload
  • Successfully manage your time under pressure
  • Ensure effective planning and prioritising of tasks
  • Gain business acumen
  • Awareness of causes of stress and how to manage it
  • Effective delegation skills

Case studies to reinforce these skills..

Session 4: Meetings, notetaking and writing minutes
  • Skills required to be an effective notetaker
  • Work successfully with your chairperson
  • Practise summaries
  • Speedwriting tips
  • Action plan 1

Case studies to reinforce these skills..

Day 2

Session 1: Review
  • Recap and reflection on day 1
Session 2: Business writing skills
  • Structure truly professional correspondence
  • Achieve a 21st century style of writing by avoiding business cliché
  • Techniques for writing persuasive emails

Bring examples from your work that you’d like to improve

Session 3: Lead the partnership with your manager
  • Understand people’s different working styles
  • What is your working style?
  • Solve problems and crises and make decisions
  • Ensure a professional, productive and successful partnership with your manager

Find out what is your working style.

Session 4: Influencing skills
  • Learn how to build rapport with managers, colleagues and clients
  • Become a leader within your organisation
  • Benefit from change in your work environment

Activities to find excellent ways to work.

Session 5: Emotional intelligence, personal effectiveness and development
  • Understand emotional intelligence
  • Ensure positive perceptions and a professional image
  • Network for success
  • New perspectives
  • Set realistic and effective goals for your future
  • Action plan 2

Masterclass Leader

Heather Baker

Founder of Baker Thompson Associates Limited, is also a TAP.Cert Training Practitioner, holds a Manchester University Certificate of Education and a Paris Chamber of Commerce bilingual secretarial diploma.

Heather Baker is a highly accomplished professional who serves as a key member of Baker Thompson Associates, a leading provider of training and development services for administrative professionals. With over 25 years of experience in the industry, Heather brings a wealth of knowledge and expertise to her role as a trainer, coach, and consultant.

Her extensive background includes working with a wide range of organizations across various sectors, from small businesses to large corporations, and her passion for helping individuals and teams reach their full potential is evident in everything she does. Heather is known for her dynamic and engaging training style, as well as her ability to connect with audiences and create lasting impact. Her dedication to excellence and commitment to empowering others make her a true asset to the industry and to those she works with.

You can register for the Masterclass by sending an email to call +971 4388 5545.

About Us

QnA stands for Quality and Assurance & since 2004 we are producing global events in targeted industry verticals driven by the value of promising less & delivering more.

Our Address


508, Opal Tower,
Business Bay,
United Arab Emirates

Our Contacts

Call +971 4 388 5545
Fax +971 4 386 3989