The Learning Edge

QnA is a specialized provider of professional & in-house trainings across different industry verticals focused on Management, Investor Relations, Personal Development, Sales & Marketing, IT, Banking, Finance and Business Strategy.

Companies globally are investing in people to attain a competitive edge. Keeping in mind this indispensable need to grow and expand; QnA Trainings offers a comprehensive line up of trainings designed to integrate new advancements of the ever changing business environment. Whether it is a Leadership training, Executive Assistant master class or a Cross Cultural Management workshop, we have a highly qualified and experienced trainer to ‘walk the talk’ with you. QnA works with the best trainers in the industry in order to facilitate and improve organizational performance and achieve desired results. We work with some of the leading organizations and also provide them with tailor made in-house trainings to meet their requirements. Training schedules and agendas are all pre-arranged before trainings to create a more interactive, seamless and productive session.

These are dynamic and highly interactive sessions having a mix of role plays, individual and group diagnostic exercises, short presentations, problem solving, case vignettes, in-program coaching and multi - sensory learning format. If you are interested to know more about our specialized courses or want us to design a tailor made course for your organization please contact us at +971 4 388 5545 or by email:


After attending this program, participants should be able to:
  • Identify the benefits and barriers of using ROI.
  • Report on the five levels of evaluation.
  • Collect data at multiple levels.
  • Isolate the effects of your programs.
  • Identify the 12 guiding principles.
  • Convert data to money.
  • Identify the 12 steps in the ROI Methodology.
  • Calculate ROI using the ROI Methodology.


This live virtual master class represents the content of ROI Institute’s standard one-day workshop. It involves three three-hour sessions. Proposed session topics and focus are:
  1. Introduction and Readiness to Learn Assess where you are today and where you want to be in your evaluation strategy.
  2. Overview of the ROI Process Begin your evaluation strategy with the end in mind.
  3. Evaluation Planning Getting the right data for each level of evaluation.
  4. Data Collection Using the right tools to capture data for each level of evaluation.
  5. Data Analysis Use the right steps to identify evaluation r results at each level
  6. Reporting and Implementation Issues Communicate results and sustain an evaluation strategy.

The Need

Today, more than ever, professionals across all functions must ensure that their projects and programs fully align to the business. As new programs are designed and developed, steps must be taken to ensure that those programs connect to the business, with the business measures clearly communicated in the objectives. Also, business alignment must be validated on follow-up evaluation.

The Approach

Measuring Return on Investment of Your Projects, an interactive facilitator-led virtual workshop, will focus on the proper methods for achieving business alignment in any type of project or program. Participants are introduced to the concept of ROI, the fastest growing metric for evaluating HR, L&D, talent development, and other projects and programs across all professional fields. The ROI Methodology® provides organizations a process that can cross organizational boundaries, linking programs, processes, and initiatives to bottom-line measures. Participants will experience applications of this methodology, including:

  • Developing program objectives
  • Collecting various types of hard and soft data
  • Isolating the effects of the program
  • Converting data to monetary values
  • Tabulating appropriate program costs
  • Calculating the ROI.

Participants will quickly see the advantage of the process as six types of data are collected and analyzed.

This data represents both qualitative and quantitative data developed from a variety of sources. Additional details on the ROI Methodology can be found in the appendix

About The ROI Methodology®

The ROI Methodology is the most recognized approach to ROI evaluation. This methodology is implemented in private and government organizations throughout the United States and in more than 70 countries. At least 26 federal governments around the globe have adopted this methodology. Many NGOs have implemented this methodology including the United Nations, which adopted this evaluation system with a UN General Assembly Resolution in 2008.

The ROI Methodology provides organizations a process that can cross organizational boundaries, linking programs, processes, and initiatives to bottom-line measures.

The ROI Methodology has sustained its position as the leading approach to program evaluation because it:

  • Reports a balanced set of measures.
  • Follows a methodical, step-by-step process.
  • Adheres to standards and philosophy of maintaining a conservative approach and credible outcomes.

A Balanced Set of Measures

The concepts of cost-benefit analysis and ROI have been used to show the value of programs, processes, and initiatives for centuries. Cost-benefit analysis is grounded in welfare economics and public finance, ROI in business accounting and finance. Together the two are the ultimate measures of the contribution of programs, processes, and initiatives. However, alone, they are insufficient. While cost-benefit analysis and ROI report the financial success of programs, they omit critical evidence as to why the financial impact is as it is. By balancing financial impact with measures that address individuals’ perspectives and the systems and processes that support application, a complete story of program success can be presented.

The ROI Methodology categorizes evaluation data into five outcome levels:
  1. Reaction and Planned Action
  2. Learning
  3. Application and Implementation
  4. Impact
  5. Return on Investment (ROI)

and so much more...

Masterclass Leader:

Jack J. Phillips Ph.D.

Chairman | ROI Institute

Jack J. Phillips, Ph.D., chairman of ROI Institute, Inc., is a world-renowned expert on accountability, measurement, and evaluation. Phillips provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 100 books, he conducts workshops and presents at conferences throughout the world. He has conducted over 100 ROI studies and helped thousands of professionals with their ROI studies.

Phillips has received several awards for his books and work. The American Society for Training and Development gave him its highest award, Distinguished Contribution to Workplace Learning and Development for his work on ROI. On three occasions, Meeting News named him one of the 25 Most Powerful People in the Meetings and Events Industry based on his work on ROI. The Society for Human Resource Management presented him an award for one of his books and honored a Phillips ROI study with its highest award for creativity. The International Society for Performance Improvement presented Jack with its highest award, the Thomas F. Gilbert Award, for his contribution to human performance technology. In 2019, Jack and his wife Patti P. Phillips received the Distinguished Contributor Award by the Center for Talent Reporting for their contribution to the measurement and management of human capital.

His work has been featured in the Wall Street Journal, BusinessWeek, Fortune magazine, and National Geographic. He has been interviewed by several television programs, including CNN. Phillips served as President of the International Society for Performance Improvement in 2012-2013.

You can register for the Masterclass by sending an email to call +971 4388 5545.

About Us

QnA stands for Quality and Assurance & since 2004 we are producing global events in targeted industry verticals driven by the value of promising less & delivering more.

Our Address


508, Opal Tower,
Business Bay,
United Arab Emirates

Our Contacts

Call +971 4 388 5545
Fax +971 4 386 3989